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Using Social Media for Research Purposes - a guide. Version 2.0

How to use social media tools for further your research.

Making Your Research Fndable

Optimising your publications for the internet search engines. 

You can enhance the impact of your writing by making it easy to find by search engines. This is also called Search Engine Optimisation or SEO. Typically, it requires a careful choice of keywords to include in your title, abstract and other article metadata. Metadata is information about your article e.g. author-supplied keywords. You may just consider this clear and concise writing. If you look at the readings you can see there is some strategy as well. These lessons might equally apply to blog posts and other types of publication.

Readings

Green, A.M., 2013, Search Engine Optimization and Your Journal Article: Do you want the bad news first? Available from: http://exchanges.wiley.com/blog/2013/07/23/search-engine-optimization-and-your-journal-article-do-you-want-the-bad-news-first/ [Accessed 26 March 2016].

Grieves, C., 2015. Maximising the exposure of your research. Search engine optimisation and why it matters. Available from: https://methodsblog.wordpress.com/2015/12/18/seo/ [Accessed 26 March 2016].

OpenScience, 2014. Why and how should you optimize academic articles for search engines? Available from: http://openscience.com/optimize-academic-articles-search-engines/ [Accessed 26 March 2016].