Optimising your publications for the internet search engines.
You can enhance the impact of your writing by making it easy to find bysearch engines. This is also called Search Engine Optimisation or SEO. Typically,it requires a careful choice of keywords to include in your title, abstract and other article metadata. Metadata is information about your article e.g. author-supplied keywords. You may just consider this clear and concise writing. If you look at the readings you can see there is some strategy as well. These lessons might equally apply to blog posts and other types of publication.